Brand Introduction Logistics Park Office Buildings Training Center
HLA is a high-quality fair-price menswear brand under HLA Co., Ltd (SSE:600398) covering business, fashion and leisure, and the brand is managed and operated by HLA brand management company. Centering around ideas of fast moving consumer goods (FMGG) and necessities, HLA is trying to provide best quality, various stylings, fair price, satisfactory products for consumers. HLA-Men’s wardrobe is known and loved by consumer groups. In March 2017, HLA was listed on the BrandZ Top 100 Most Valuable Chinese brands 2017 with the brand value of $ 868 million, and ranked No.1 in apparel industry; HLA was ranked among Top 100 Chinese brands 2017 during Thumbs Up To Chinese Brands event hold by Xinhuanet on May 26; In December, according to 21 Data News Lab, HLA was listed on Top 500 Most Market Value Chinese Publicly-listed Company, and ranked first in textile industry on the A Shares.
By the end of 2017, HLA has 4503 stores in 31 provinces/autonomous regions/centrally-administered municipalities, covering more than 80 percent of counties and cities. In 2017, the company achieved operating income of RMB 18.2 billion, with a 7.06% year-on-year growth rate. While the growth of overall garment industry and ultimate consumption is slowing, HLA management leads the whole team to overcome difficulties like industry adjustment, decrease of terminal market, consumption upgrade, climate changes. With the strategy that a multi-brand management system platform to build, HLA team makes business plan and carries on omni-directional, multi-level and profound works, aiming to provide consumers ultimate products and experiences.
Being future-oriented, HLA brand management company insists on the values of tolerance, creativity, win-win, seizes the advantage of high cost performance ratio, and centralizes resource on brand management, store management, product design, sales channels construction and supply chain management in order to expand brand sales and increase market share. HLA forms its multi-level competitive advantages ranging from talents to resource, from channels to brand, from speed to efficiency, from traditional management model to innovative model, aiming to make HLA a successful a multi-brand management system platform.
Heilan Home Logistics Park is constructed with a total investment of RMB1.6 billion Yuan. It covers a floor space more than 410000 m2 and a construction area of 800,000m2. It has set up 20 warehouses with a total storage capacity of 100 million and an annual throughput of 410 million. Heilan Home overhead intelligent storage system has been put into use in November 2013, which adopts Demetech equipment and SAP software system for goods information entry, intelligent storage, intelligent sorting, and logistics and distribution. The project covers a floor space of 72000 m2 and a construction area of 316,000 m2, and has a storage capacity of 68 million which is about 7-8 times the flat storage capacity. The launch of the project marks Heilan Home’s farewell to the traditional storage model used for years and Heilan Home’s intelligentization, modernization and automation in clothing storage.
The Research and Development Complex Building at Heilan Home Headquarter is anintelligent comprehensive architecture that houses business, office, R&D and other functions through intelligent design. Brought into operation in 2011, it sits on 26.40 acres of land, with 55,000 square meters of building space in 12 stories. The complexcomprises Heilan Home Office Area, Service Complex and High-Tech R&D center with a total investment amounting to 0.2 billion RMB.
SANCANAL, created in the 1995, is a well-recognized Custom Tailoring Expert, specialized in high-end business wear customization.SANCANAL has followed the simple, elegant and conservative design styles and internationally acclaimed Italian fit. Impeccably well made, SANCANAL shapes the new images of successful elites and has become the top-pick for high-end business attires in the nation.
SANCANAL boasts world-class clothing manufacturing assembly line with digital control over the entire production process to create a perfect combination of technology and design. It has obtained certifications from ISO9001 Quality Management System, ISO14001 Environment Management System and OHSAS18001 Occupational Health and Safety Management System. The brand was named one of the Chinese National Well-known Trademarks. In the 2011 contest for top-ten brands of Chinese Business Attires by NetEase, SANCANAL was elected Number One by vast amount of internet users.
EICHITOO, founded in 2010, is a fashion forward collection that is geared toward fashion and casual wear with design, purchase and sales segments tightly linked. It has 274 stores in China by the end of the first half year of 2015.
EICHITOO has two product lines: City Life and City Office. They arestylish yet reserved, with stream-lined design that pays great attention to details. EICHITOO leads fashion trends without fully departing from tradition, these are some of the reasons why EICHITOO has won hearts and minds of modern women.
As a national franchise, EICHITOO sticks to stringent rules in opening new retail stores: "Good stores come from good locationss". It is highly selective in both the locations of street-front stores and stores-within-a-store.
Hieiika was created at the end of 2012 and launched in 2013. The brand is positioned as quality men clothing with affordable prices. With its mega-sized men's clothing sale, complete product lines, customer hands-on sale model as well as clean and pleasant shopping atmosphere, Hieiika has obtained a solid customer base. By the end of June 2015, 128 Hieiika stores have been opened nationwide.